Proctor & Stevenson in Bristol designed a highly personalised mail piece aimed at HR directors and managers. The mailing visual involved 3 waves of mailing, each wave being a different creative on the outer hard case box. The picture within the foam inserts had a pre 40's map and a current aerial photo of the contacts premises and a personalised letter with a personalised label placed on the courier box. The overall message being a variation of the same theme 'Skillsofts innovative and effective on line training can increase the skills and performance of the staff'