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This visually interesting DM piece consisted of a personalised letter with a call to action driving recipients to an interactive website. The targets were Chief of Engineering or equivalent
from a variety of sectors related to manufacturing industries. The make up of the presentation box involved the glue dotting of a washer onto one of the two printed flyers, the careful positioning of flyers for continuation of the print with the interior of the box, and the last and most delicate item, the positioning of a die cast model of the famous spitfire aeroplane. The personalised letter was then crossmatched with a personalised label and the completed item mailed.


Copyright 2013 by Bascom Limited, registered in England, number 2787878